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There’s no doubt that the Casual Connect conference in San Francisco brought together a lot of interesting, creative, and innovative people, and although there was quite an awesome variety of cutting edge games on display, we were more interested in how these products were being monetized. So, when we came across Flying Monkey Interactive’s table, manned by CEO Chris Collins, we asked him all about the company’s latest game launch and how they plan to monetize it.

In our conversation with Chris, he told us that FMI’s latest project “Strangelings” is a genetics-based animal breeding game that’s available on iPad, as well as online, and allows users to breed animals using real-world genetics science and sell them for profit through the game. He also told us that FMI is looking to buy installs, drive traffic, and get bigger distribution for the game and expand it to other markets. When we asked Chris how FMI is driving traffic, generating installs, and gaining users, he told us that Facebook ads were, hands down, the best channel for growing Strangelings’ audience.

“At the moment we’ve been doing a lot of our user acquisition through Facebook,” he said. “For us as a small company, that allows us to be able to sort of test the waters really nicely, get that immediate real-time feedback, and be able to sort of crank up user acquisition—basically we’ve got a really attractive ad campaign.”

To find out more about Strangelings and how FMI plans to monetize this new game, check out the full interview with Chris at the top of the page and make sure to visit their website at http://www.fmigames.com/about.html.

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Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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