While at San Francisco’s Casual Connect conference two weeks ago, we were able to meet a lot of interesting people and companies, most of which were new names and faces to us here at TheMail. However, we also managed to run into a few familiar faces while perusing the countless game developer and mobile marketing booths, one of which being PeerFly Director of Business Development Travis Glenn.
We’ve known PeerFly for quite some time, running into them fairly regularly at affiliate conventions across the country, but we were somewhat surprised to see them at Casual Connect, a conference dedicated in large part to mobile gaming. Despite our initial surprise though, it was certainly a telling sign of what’s to come in the future of performance marketing.
Travis himself told us, “PeerFly a year, year and a half ago, was almost 100% desktop, and now I would say 25% of our traffic is mobile and it’s definitely growing at a rapid pace.” With statistics pointing at the ever-increasing influence of the mobile channel on digital marketing, PeerFly has their sights set on growing their mobile repertoire, and Casual Connect was the perfect setting to try and grow that business.
To find out more about PeerFly, make sure to watch the full interview with Travis and visit their website at http://peerfly.com.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.