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While at the Casual Connect conference in San Francisco, it was hard to miss Supersonic Ads’ booth—with a massive red backdrop and a table full of free giveaways, the Supersonic team definitely did a good job attracting attention. With all of the “glitz and glam” of their display, we made sure to check out Supersonic Ads, and took a moment to speak with CEO Gil Shoham about what Supersonic Ads does, and how they can benefit mobile app and games developers.

Supersonic Ads is a social entertainment app monetization platform for web and mobile. Yes, that’s a mouthful, but when you break it down, it’s really quite simple—they help agencies, publishers, and consumers get the mobile experience that they’re looking for. They help agencies target and engage key audiences across the most popular facebook and mobile applications, offer consumers the opportunity to opt-in and earn virtual currency or digital content by completing targeted offers, watching video ads and engaging with leading brands, and also enable publishers to achieve the industry’s highest effective CPMs via reward-based and video advertising monetization.

When we asked Gil to expand upon the market trends that Supersonic is witnessing, he told us,

“In the mobile space, developers are looking for low-friction ads from really good brands, which is something that, obviously for users is great because it’s free, the experience is great, and you get something in return. So I think that is the biggest trend, mostly around video, around mobile, around creating a native experience—so integrating into the game in a way that the user has a very positive reaction with it.”

To learn more about Supersonic Ads, make sure to watch the full interview above and visit their website at http://www.supersonicads.com.

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Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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