LeadiD announced yesterday that it has raised an additional $1 million in capital from Philadelphia-based Genacast Ventures, the lead investor in LeadiD’s initial $1.7 million seed-stage investment. The investment supports the company’s growth trajectory and will help LeadiD expand its team, accelerate product development, and continue to drive market adoption.
In a press release, LeadiD CEO Ross Shanken said, “LeadiD’s significant achievements and momentum over the last year are clear indications that we are building a breakout business and defining a new market. LeadiD is becoming the de facto standard for bringing both lead buyers and sellers together because our technology platform empowers a neutral and trusted transaction. This investment will enable us to sustain our outstanding momentum with new talent, expanded footprint and aggressive technology innovation and product enhancements.”
“Ross and his team have built a market-transforming company with a disruptive technology that is solving the lead gen industry’s biggest challenges,” said Gil Beyda, Founder and Managing Partner of Genacast Ventures. “Our support enables LeadiD to rapidly expand its reach and underscores our commitment to continue to support breakthrough technology.”
This new development builds on the company’s early success in forming strategic partnerships with industry leaders to facilitate seamless adoption by lead buyers.
Earlier this year, the company launched LeadiD Marketplace, a single source for best-in-class marketing solutions that support the LeadiD standard. Solutions in the LeadiD Marketplace are fully integrated with LeadiD, and are offered on-demand for “rapid implementation, enhanced results, and increased ROI.”
A few weeks ago, the company reached another milestone with the unveiling of the LeadiD TCPA Compliance app. The app provides organizations a way to obtain and demonstrate definitive confirmation that the proper TCPA (Telephone Consumer Protection Act) disclosures were present during the lead event and that the consumer did in fact provide express consent. The LeadiD TCPA app is the first truly scalable TCPA app because it doesn’t require disruption of dialer operations with manual screen shot review, thereby preserving an organization’s speed-to-contact advantages. LeadiD also commissioned a white paper and checklist addressing TCPA concerns in the online media sector.
To find out more about LeadiD, make sure to visit their website at http://leadid.com.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.