CPA Detective announced a partnership with CAKE today, to bring an integrated fraud detection solution to the performance marketing industry. CAKE clients can now leverage CPA Detective’s traffic quality metrics, real-time scores, and device fingerprint data within their CAKE interface.
Based on CPA Detective’s studies, up to 30% of Internet transactions are marked as fraudulent, placing online fraud at the top of the agenda of major marketing companies around the world. Fraudulent traffic not only diminishes the efficiency of marketing budgets, but also threatens strategic relationships with advertisers. Because of this, performance marketers are proactively searching for solutions to not just lessen the impact of fraud with partner screening and manual traffic review, but prevent fraud from more sophisticated sources that use stolen identity data, traffic spoofing, and compromised computers.
This integration provides users with a way to manage all aspects of their online offers and quickly identify the source of fraudulent activity within the dashboard. Users also have access to CPA Detective’s new platform to setup customized real-time alerts to notify the account manager of suspicious traffic patterns from a source, offer, and referring domain they manage.
“It is essential for companies to gain greater control of their digital spend and we are committed to making it easier than ever for our clients to do so by partnering with the industry’s best” said Jeff McCollum, President of CAKE. “The CPA Detective team has built the most comprehensive solution for identifying online fraud in the performance marketing space and we are excited about the deeper integration.”
“CAKE has a unique set of features designed to allow advertisers and networks to gain the most of their investment in performance marketing,” said David Sendroff, President of CPA Detective. “We are thrilled to be part of the mix by providing clients with a simple way to gain greater transparency into their offers though the most extensive fraud intelligence database in performance marketing.”
Customers who seek to benefit from CPA Detective can integrate within minutes and take advantage of the free trial offered to CAKE clients.
CAKE will be exhibiting at LeadsCon in New York at booth #411. CPA Detective will be exhibiting at LeadsCon at booth #310 and at Affiliate Summit in Philadelphia at Meet Market table 120.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.