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While at Casual Connect last week, we encountered a lot of really interesting people, products, and companies, but none of them were quite as animated as the team from Adways Interactive. As we walked up the steps into the third showroom at the Hilton Hotel, we were greeted by Ken and his PartyTrack team, draped in orange boas and headbands to match, all while blasting dubstep from an iHome on their table. Perhaps it was the bright orange clothing, or the screeches and womps coming from the stereo, but whatever it was, the PartyTrack team certainly grabbed our attention.

As we approached their booth, we also noticed a computer monitor that was displaying a myriad of real-time, real-world tracking data illustrated via PartyTrack’s impressive, informative, and refined interface. With our interest piqued, we naturally asked for an interview so that we could learn more about Adways latest product, and also let TheMail’s readers know about this great tool.


PartyTrack Organic Retention


PartyTrack Facebook Retention

“We do user acquisition analytics for mobile games,” Ken told us. “We can usually tell all of our clients where the most valuable users are coming from.”

When we asked how Adways manages to do that, Ken explained that the company is integrated with hundreds of different networks and also has an SDK in their clients’ apps which allows them to monitor where users are coming from and which ones are most active and valuable.

Overall, PartyTrack appears to be a very useful product and can definitely help mobile app developers optimize their mobile advertising. We recommend looking into Adways’ product if you’re in the mobile sector, and thanks to Ken and his team, you can get one month free by mentioning Murray Newlands and TheMail if you sign up by the end of August. To take advantage of this gracious offer, send an email to and ask for Ken.

For more information about Adways and PartyTrack, tune into the full interview above, and make sure to visit their website at

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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