In our latest video interview from Casual Connect, TheMail is speaking with Chris Lindsey, an Account Executive at Millennial Media. Millennial Media is an independent mobile advertising and data platform that works with such esteemed brands as McDonald’s, Coca-Cola, Zynga, Proctor & Gamble, and many more, to help power the “app economy.”
With their impressive resume (and equally impressive Casual Connect booth), we wanted to pick their brain at the conference to find out what they’re focusing on, and what trends they’re currently seeing in the marketplace.
“We’re seeing a shift—right now everybody’s focused on driving quality users, they’re also very focused on maintaining a CPA that’s right in the range that they need, and also driving volume,” Chris told us.
When he asked him where this shift was occurring, Chris told us that Millennial has noticed it going from incentivized to non-incentivized, and that Millennial’s platform only has non-incentivized traffic which makes their user quality “a little bit higher,” as he described it.
To find out more about Millennial Media and what they see happening in the mobile space, make sure to watch the entire interview with Chris at the top of the post, and also visit their website at http://www.millennialmedia.com.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.