By: Ryan Currie, Managing Director, Bizshark
Twitter followers are now the holy grail of social media statistics; anyone who is anyone has thousands, if not tens of thousands of people monitoring their every 140-character insight. But if you’re a new business, a sole proprietor, or just struggling to up your follower count, what do you do?
Well, first you have to know what not to do. It may seem tempting at first but here are the 5 worst ways to get Twitter followers.
- Follow Everyone. Everyone—Sure, it’s important to be active on Twitter. No one’s going to follow you just because you’re there (unless you’re Kanye West), but it’s not a good strategy just to follow, follow, follow, and hope people follow back, particularly if you’re a business. In actuality, the number of Twitter followers you have is far less important than the quality of those followers—you want to aim for people who have a vested interest in what you have to say. Following at random is bound to cultivate a list of people who don’t care about you.
- Send Controversial Tweets @ Other People Just To Get a Rise—You know what will get you noticed? Tweeting an offensive joke…at Rachael Ray. But that’s not the kind of thing you want to get noticed for (particularly if you’re a professional) and it’s a great way to get flagged or even banned from Twitter altogether. Twitter is about communicating and sharing ideas but if you don’t have anything interesting to say that’s, you know, not just trying to get a rise out of someone, don’t say it at all.
- Desperately Plead For Them—Everyone on Twitter has the same goal: get more followers and a bigger audience for your tweets. Constantly tweeting about needing new followers, messaging other people to ask if they’ll follow you, and desperately reaching out to other people’s Twitter followers trying to snag some hits is not the way to go about it. Desperation says you don’t have anything interesting enough to say that you’re capable of catching your own audience.
- Do Nothing but Retweet—Retweeting other people is great—it’s a way of endorsing what they’re saying without actually having to say it yourself! But if you don’t have any original thoughts of your own, no one’s going to care about your tweets. No one follows someone just because they’re great at Retweeting. Cultivate your own voice and give your followers something unique to get excited about.
- Buy Them—Buying Twitter followers is the absolute worst thing you can do if your goal is to create a useful, reputable Twitter audience. There are hundreds of companies offering “X followers for X dollars!” but they’re little more than a scam. The followers you’ll gain will be easy to spot as fakes, have no interest (or ability) to engage with you, and make you look really suspicious to boot. Naturally building your Twitter audience is the way to go and it’s a lot less expensive, too.
There are plenty of ways to gain Twitter followers but you have to know which methods are worth your time. People will always figure out ways to game the system but like all good things, the best Twitter followers come to those who wait.
Ryan is a product manager at BizShark.com, with five years experience in online marketing and product development. In addition to web related businesses, he also enjoys the latest news and information on emerging technologies and open source projects.
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