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During our visit to San Francisco’s Casual Connect conference, we had the opportunity to meet with and interview a lot of very innovative tech people, both from the game development side and the advertising side of the mobile world. We had the opportunity to meet with a member of Google’s AdMob staff, a Microsoft “Developer Evangelist,” and a real-time bidding extraordinaire, but perhaps one of the most interesting interviews we did was this one with Brian Soligon from Wild Tangent.

Wild Tangent is a “worldwide cross-device games company focused on the distribution and monetization of mobile, social, and online games.” The technology company’s games app helps game players discover new games and manage their overall gaming experiences, while providing a home base that keeps their desktop uncluttered and their games organized within the app. The app comes pre-installed on most major PCs shipped worldwide including HP, Toshiba, and Acer, as well as mobile carriers including Sprint, T-Mobile, and others. The company relies on a free to play, ad-supported business model that allows users to control how they pay for and play their favorite games.

Once Brian told us how Wild Tangent’s technology worked, and why game developers should want to partner with the company, we wanted to know how they decide what games to include in the app, and some tips for developers who are interested in Wild Tangent.

“A lot of the games we like have the ability to be played internationally,” Brian explained, “so the play button should just be a nice arrow, it shouldn’t say ‘play’ because somebody in Germany might not know that if it’s not translated into all these languages. They have to be simple to learn how to play immediately, right, so can an 8 year-old pick this up and figure it out with no instructions, and can your mother pick it up and figure it out with no instructions—that’s a really great one.”

To learn more about Wild Tangent and the features and services it offers, make sure to watch the full interview with Brian, and also check out their website at

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Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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