The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
Breaking News
Clickbooth Invalidates Essociate Patent Claims
Sarasota, FL,  February 12, 2015 – On February 11, 2015, [...]
Digital Marketing Mistakes to Avoid
Digital marketing campaigns are a great way to grow an [...]
Redirect.com has Made Buying Traffic Easier than Ever Before
A division of Media Breakaway, LLC, The Parking Place revolutionized [...]
5 Effective Ways to Split Test Digital Marketing Campaigns
Split testing is the best way to make a good [...]
How to Create a Successful Content Marketing Campaign
Advertisers have better potential of seeing high conversion rates with [...]
Current Trends in Online Advertising
According to a recent study done by Forrester Research, online [...]
Cake Investors Fuck Jeff McCollum – Fired
 Jeff has been fired by Cake. Cake owners “terminated the [...]
Maximizing Reach & Awareness on Facebook Via Check-ins
Make Local Search and Facebook work together for your business [...]
Explore The Full Potential Of LinkedIn
LinkedIn, the largest social network for professionals, is being used [...]
PeerFly Gearing Up To Enter New Markets
In a recent interview from #ASE14, Chad French from PeerFly talks [...]

In yet another interview from the Casual Connect conference in San Francisco, TheMail’s Murray Newlands is chatting with RTB.com’s Charlie Faulkner about his company and the trends that they’ve been seeing in the mobile space recently.

RTB.com, formerly Manage.com, is a performance-based Mobile DSP (Demand-Side Platform) that specializes in real-time bidding on behalf of their clients. Using their proprietary algorithms, big data, and high-performance architecture, RTB.com claims to reach hundreds of millions of users per month in the mobile advertising sector, while also providing fully-managed user acquisition and revenue optimization services for leading mobile gaming companies and Fortune 500 brands.

After Charlie shared RTB.com’s impressive list of services, we asked him about the trends that his company has been seeing in the mobile channel, and like most mobile advertisers, he told us that direct response offers have been really promising for RTB.com.

“All those direct response sectors, so gaming is huge for us; freemium gaming companies on mobile on both iOS and Android is probably our biggest sector,” Charlie told us. “As you said, dating is also very big for us, real money gambling in regulated markets is big, and we’re beginning to see more opportunities in the brand side and that excites us, and that excites us where that will open up, probably in sic months time.”

To find out more about what RTB.com has to offer, tune into the full interview with Charlie at the top of post, and make sure to visit their site at http://rtb.com.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

 

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

Facebook Twitter YouTube 




the mail online
Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

More Posts - Website

Follow Me:
TwitterFacebookYouTube

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>