In yet another interview from the Casual Connect conference in San Francisco, TheMail’s Murray Newlands is chatting with RTB.com’s Charlie Faulkner about his company and the trends that they’ve been seeing in the mobile space recently.
RTB.com, formerly Manage.com, is a performance-based Mobile DSP (Demand-Side Platform) that specializes in real-time bidding on behalf of their clients. Using their proprietary algorithms, big data, and high-performance architecture, RTB.com claims to reach hundreds of millions of users per month in the mobile advertising sector, while also providing fully-managed user acquisition and revenue optimization services for leading mobile gaming companies and Fortune 500 brands.
After Charlie shared RTB.com’s impressive list of services, we asked him about the trends that his company has been seeing in the mobile channel, and like most mobile advertisers, he told us that direct response offers have been really promising for RTB.com.
“All those direct response sectors, so gaming is huge for us; freemium gaming companies on mobile on both iOS and Android is probably our biggest sector,” Charlie told us. “As you said, dating is also very big for us, real money gambling in regulated markets is big, and we’re beginning to see more opportunities in the brand side and that excites us, and that excites us where that will open up, probably in sic months time.”
To find out more about what RTB.com has to offer, tune into the full interview with Charlie at the top of post, and make sure to visit their site at http://rtb.com.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.