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TheMail is back with another interview from Casual Connect, and this time we’re speaking with Microsoft Developer Evangelist Matt Harrington about the Windows 8 platform. In the interview, Matt offers up some intriguing details about the benefits that Windows 8 can offer developers and why it’s advantageous for many to utilize Microsoft’s platform.

“The Windows ecosystem is actually very generous for developers,” Matt told us, “so for example, it’s very common on other platforms to have a 70-30 revenue split, and on Windows, Windows 8, you have the 70-30 revenue split up to the first $25,000 in revenue, after that the revenue split goes to 80-20. So as your app becomes more successful, you keep more of the revenue, you keep up to 80% of the revenue, so that’s something unique to the Microsoft platform.”

Matt also talked about some very interesting statistics that Microsoft has gathered regarding app downloads and installs, claiming that apps with a pay for download model tend to get many more downloads when they offer a free trial version of their product.

“We’ve also found that if you enable a trial mode in your application, on Windows Phone we did a study, and we saw that you can get 70 times the downloads that you do if you don’t have a trial mode enabled,” he said. “And roughly 10% of those consumers will upgrade from the trial mode to the paid mode.”

For more information about all of the perks that Windows 8 and Windows Phone can offer app developers and mobile advertisers make sure to watch the full video at the top of the page, and also visit their website at http://www.windowsphone.com/en-us.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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