Early last week we stopped by the Casual Connect conference in downtown San Francisco to meet with various mobile ad networks, mobile app developers, and mobile gaming companies, and while we were there we made sure to stop by the HasOffers booth to find out a little more about their mobile app tracking technology.
When we stopped by HasOffers booth, we were greeted by Sheila Bhardwaj, an Account Manager, who went into some great details about HasOffers mobile platform and what they offer their clients. She also told us that she’s been noticing that a lot of companies are making a shift towards optimizing the life time value (LTV) of the product, versus short-term gains such as clicks or installs, and focusing their efforts are users who are spending a lot of money on their specific platform. After she informed us of this current market trend, we put her on the spot and asked for her very own personal tips for optimizing LTV.
“Start simple. I would suggest spending with just a few partners at a time, figuring out what works, and go from there,” Sheila explained. “Continue to optimize creative, continue to optimize features in the app, and then have a good product to begin with”
To find out more about HasOffers mobile platform, tune into the full interview with Sheila at the top of the page, and visit their site at http://www.hasoffers.com.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.