Earlier this week, TheMail stopped by the Casual Connect conference in San Francisco, where we were able to meet with and interview a number of industry leaders from both the mobile app and mobile gaming worlds. Among the people we talked to was Jihong Lee, a “Mobile Developer Advocate” at Google’s mobile ad network AdMob. In the interview, we asked Jihong to tell us how AdMob is able to help publishers monetize mobile apps, as well some current marketplace trends that AdMob is taking note of.
When we asked Jihong about the trends he’s seeing on the monetization side of things, he told us that the mobile ad industry is moving quite slowly, but that he expects to see a more efficient and stronger industry in the years to come.
“We are on mobile ads, right, but the ads industry is quite slow. It hasn’t been meeting the expectations of developers,” he explained. “You expect to make millions of dollars with ads in an app but it’s not happening yet. I think inner purchase has grown much faster than the advertising industry, so I think some companies have removed ads because it only made a fraction of the dollars compared to selling in-game items, but I think it’s always catching up. If you see, even like the web, even like 10 years ago, when the web took off the monetization was pretty slow because advertisers had to move their budget from TV, radio, print, to web, but on mobile it’s been only two or three years. It’s going to take a few years but I’m sure it’s going to grow.”
To find out more, make sure to watch the entire interview with Jihong at the top of the page and visit AdMob’s site at http://www.google.com/ads/admob/.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.