The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
The Mail Online- Daily News, Affiliate Marketing News, Advice and Tutorials
Breaking News
Clickbooth Announces Two Events for Affiliate Summit New York 2015
Clickbooth announces two events for Affiliate Summit New York 2015 The [...]
Mailers Earning Highest ROI with Mobile Email Offers
The industry is buzzing with recent reports on the effectiveness [...]
A Brief History of Email – Little Known Facts!
Without email, affiliate marketing would not have grown into the [...]
Top 10 Tips for Effective SEO Campaigns in 2015
For good reason, search engine optimization remains one of the [...]
Clickbooth Invalidates Essociate Patent Claims
Sarasota, FL,  February 12, 2015 – On February 11, 2015, [...]
Digital Marketing Mistakes to Avoid
Digital marketing campaigns are a great way to grow an [...]
Redirect.com has Made Buying Traffic Easier than Ever Before
A division of Media Breakaway, LLC, The Parking Place revolutionized [...]
5 Effective Ways to Split Test Digital Marketing Campaigns
Split testing is the best way to make a good [...]
How to Create a Successful Content Marketing Campaign
Advertisers have better potential of seeing high conversion rates with [...]
Current Trends in Online Advertising
According to a recent study done by Forrester Research, online [...]

Earlier this week, TheMail stopped by the Casual Connect conference in San Francisco, where we were able to meet with and interview a number of industry leaders from both the mobile app and mobile gaming worlds. Among the people we talked to was Jihong Lee, a “Mobile Developer Advocate” at Google’s mobile ad network AdMob. In the interview, we asked Jihong to tell us how AdMob is able to help publishers monetize mobile apps, as well some current marketplace trends that AdMob is taking note of.

When we asked Jihong about the trends he’s seeing on the monetization side of things, he told us that the mobile ad industry is moving quite slowly, but that he expects to see a more efficient and stronger industry in the years to come.

“We are on mobile ads, right, but the ads industry is quite slow. It hasn’t been meeting the expectations of developers,” he explained. “You expect to make millions of dollars with ads in an app but it’s not happening yet. I think inner purchase has grown much faster than the advertising industry, so I think some companies have removed ads because it only made a fraction of the dollars compared to selling in-game items, but I think it’s always catching up. If you see, even like the web, even like 10 years ago, when the web took off the monetization was pretty slow because advertisers had to move their budget from TV, radio, print, to web, but on mobile it’s been only two or three years. It’s going to take a few years but I’m sure it’s going to grow.”

To find out more, make sure to watch the entire interview with Jihong at the top of the page and visit AdMob’s site at http://www.google.com/ads/admob/.

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

Facebook Twitter YouTube 



Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

More Posts - Website

Follow Me:
TwitterFacebookYouTube

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>