In our final interview from Engage BDR’s Los Angeles headquarters, TheMail sits down with CEO and Co-founder Ted Dhanik to talk about his company’s new cookie-less tracking system, what it does, and how Engage BDR was able to achieve it.
When asked why Engage BDR wanted to create and implement a cookie-less tracking system, Ted told us that it all came out of a moment where his “life flashed before [his] eyes”—when Firefox started to block cookies. He explained that, by doing this, all of the performance metrics and conversion tracking that they were doing was about to go away, and Engage BDR needed a new system in order to track the success of their clients’ campaigns.
“With regards to conversion tracking, we were forced to respond to that before they rolled it out and other browsers would follow,” Ted explained. “So, over the last few days we rolled out cookie-less conversion tracking.”
When we asked him the “million dollar question,” “how are you doing that?” Ted gave us some insight and details into the process, for which you’ll have to watch the full interview above.
To learn more about Engage BDR’s products and services, make sure to visit their website at http://engagebdr.com, and also check out all of our previous coverage here on TheMail.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.