By: Jason Miletsky, CEO, Sequel Media Group
Video as marketing tool offers countless advantages—it gives people an opportunity to take in information easily and it’s a much more digestible than copy. It also has the potential to go viral, spreading to an audience beyond the individual to whom it was initially targeted.
But with hundreds of hours of video uploaded to YouTube every minute, how do marketers, small businesses, brands, and producers make their content stand out? Ultimately, the key to great video content is in the value of the entertainment and information; but, there are some other basic rules for creating successful online video content.
Here’s a run-down of tips for creating a great video that might even go viral.