By: Nicolas Boillot, CEO, HB Agency
My colleague Mark O’Toole recently published a presentation on slideshare.net that “went viral.” Slideshare presentations are likely to get a few thousand views at most, a rare few get into the tens of thousands. Congratulations Graduate! Eleven Reasons Why I Will Never Hire You boasts over half a million views at the time of this writing.
Unless you already have a pop star’s following or you control a major media outlet, you can’t be sure something will go viral. But based on our years in marketing and our recent experience, these five tips will help raise your chances.
Remember, audiences decide whether something will go viral. As much as you think it’s within your control, it’s not. And even if your content never goes viral, your audiences will be glad if you follow these tips.