It’s commonplace at industry meetups to run into Emailers of all kinds, but we don’t often get to meet the people that keep them out of trouble. Well at our latest event, the Las Vegas Performance Marketing Meetup, we got to do just that when we caught up with Veronica Besmer of The Besmer Law Firm. Alongside a guest appearance from the infamous Jeremy “ShoeMoney” Schoemaker, we spoke with Veronica about what she does on a day to day basis, what’s hot in the Email business at the moment, and what Emailers need to know to stay compliant.
When we asked Veronica what she thinks Emailers should absolutely adhere to, she told us, “You have to disclose who the sender is, you must not send from domains that are not registered with privacy settings—so you have to show who the sender is, as well as you have to provide unsubscribe links.”
To find out more, make sure to watch the full interview at the top of the page, and visit http://www.besmerlegal.com for more information on Veronica’s legal services.
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