Our interview series with Engage BDR continues today, as we talk real-time bidding with Chad Anderson in the latest episode of TheMail. In our brief interview, Chad explains how Engage BDR’s system works and what to expect once it has been white labeled.
“As you know we’ve been working on our RTB system “First Impression” for a long time and we’re excited to announce we’re going to be white labeling that, so people can hit us up and license that—it’s going to be really exciting,” Chad said.
When we asked him to share a little more detail as to what the system is and who would benefit from using it, Chad explained,
“Our RTB system is a real-time bidding, so it’s kind of like auctioning off inventory—kind of like an eBay for ads—and the potential clients that we see white labeling this are other ad networks, publisher networks, and potentially even affiliate networks.”
To find out more about Engage BDR’s RTB system, watch the full interview with Chad atop the post, make sure to visit their website at http://engagebdr.com, and stay tuned to TheMail for the latest happenings at the LA-based company.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.