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On Thursday, July 18th TheMail’s Murray Newlands was part of a panel discussion here in San Francisco called “Insights to Reach New Readership & Control Content Outside of Your Blog.”

The focus of the discussion revolved around the panelists’ personal blogging experiences, as they offered their unique insights into generating an active and loyal readership. One of the best pieces of advice for growing a blog was to engage users passions and emotions and make content that they care about and will want to share on social media. Relating to your readers on a personal level and catering to the things that make them tick will encourage them to spread your message to a much wider network and help gain new followers. Put simply, create content that people will want to talk about.

The second overarching message of the panel was “quality over quantity.” Google in particular is very concerned about promoting great quality content and cleaning poor quality content from its systems. In 2013, a blog’s success is based on the value of its information rather than the sheer number of articles, pages, or links that populate its site. Furthermore, great quality content is much more likely to be shared on social media which will help drive more traffic to your site overall.

The third and final tip that was covered during the panel focused on guest posting. Contributing content to other, like-minded or relevant blogs is a good way to expand your own network and help gain readers who will come to your site for your exclusive content. Guest posting is also a good way to build a network of links back to your site. A helpful piece of advice—when you’re guest posting, try to regularly post links about others and build a positive relationship with them and their readers.

TheMail would like to thank Robin Wood and Microsoft for hosting this great event. Microsoft Bizspark provides software, support, visibility, and community to promising startups and visionary entrepreneurs at no charge and is currently serving 50,000+ members in 100 countries across 6 continents.

Also, we would like to thank Stefanie and her team at the store for looking after everyone and making sure we had a great night, as well at AtContent who helped organize the event amongst the San Francisco blogging community.

For more information about the event, be sure to read Byron Gordon’s great write up here:

For more performance marketing stories and exclusive content, make sure to like TheMail on Facebook, follow on Twitter, subscribe on YouTube, and sign up for our Email newsletter.

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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