In this latest installment of our interview series with members of the Engage BDR staff, Murray Newlands sits down with Director of Engineering Youqi Li to discuss the company’s upcoming supply side platform and real-time bidding. In the interview, Youqi offers up some more details on the new product, as well as what Engage BDR clients can expect from this latest tool.
“The reason we’re doing this is because our major business is as an ad network,” Youqi explained. “So we already have so [much] premium inventory to supply to our clients, so we were thinking about since we’re already doing DSP, why don’t we just do SSP as well to make more revenue.”
To find out what this means for Engage BDR, make sure to watch the entire interview with Youqi at the top of the page, visit their website at http://engagebdr.com, and as always, stay tuned right here to TheMail.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.