Last week TheMail had the opportunity to travel to Los Angeles and meet with the team at Engage BDR, one of the leaders of the performance marketing industry. During our short stay in LA, we spent some time talking to Engage BDR co-founder Ted Dhanik to learn about some of their exciting new projects and recent product launches.
In this first interview, Ted tells us—in great detail—about Engage BDR’s new supply side platform, describing all of the benefits that Engage BDR’s clients can expect to get out of this new product and touting it’s a one of a kind services. When we asked him to tells us a bit about Engage BDR’s new SSP, Ted told us,
“We launched a supply side platform primarily because we work with tons of ad serving clients that do big volume,” he explained. “We serve billions of impressions a day on the display side. For publishers licensing our ad serving technology, lots of these publishers have been handing out pass back tags and taking tags from other SSPs and DSPs—it’s a very analog system where if the SSP or DSP doesn’t fulfill the inventory, they have to serve the publishers pass back tag…everything gets slowed down, there’s discrepancies, and say we said ‘hey, this is great, why don’t we auction our premium inventory, as well, the stuff that we’re buying direct from publishers—ComScore top 1,000, the exclusively above the fold stuff, the stuff that’s first through fifth impression—we want to make that available on RTB first.’ And then we saw this opportunity and said, ‘hey, you know what, we really need to provide a facility for our ad serving clients to auction their inventory,’ so we came up with a supply side platform. We built it from the ground up, integrated it with a couple of DSPs—it’s doing really well—and we’re providing incremental demand for our publishing partners, which are also our ad serving clients.”
To get even more detail about Engage BDR’s newest product, make sure to watch the entire interview with Ted at the top of the page, and also visit their website at http://engagebdr.com.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.