Earlier this week, TheMail was in Sin City hosting our very first Performance Marketing Meetup at Miller’s Ale House. The event turned out to be a great networking opportunity for advertisers, publishers, and networks alike, and saw over 100 attendees from the performance marketing industry.
One of the people that we were able to catch up with was Geoff Clay, Managing Director at Total Marketing Systems, who told us a little about what his company is currently working on, and what’s making them so successful. In his interview, Geoff told TheMail that Total Marketing is focusing heavily on pay day debt at the moment, and that overall, these offers are performing very well for them. When we asked why, Geoff told us, “There are so many people right now that are so upside down on pay day debt and Student loan debt, they have so many outstanding pay day loans and student loans that they’re really looking for a way out.” Geoff continued to tell us that Total Marketing Systems is taking calls over pretty much every channel imaginable—Email, SMS, banners—”whatever drives things to the page,” he explained.
To find out more about Total Marketing Systems, tune into the full interview at the top of the page, and visit their website at http://totalmarketingsystems.com.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.