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By: Rob Greenberg, Copyright & Plagiarism Consultant,

If you ever go to a business school for quite some time you will be taught how ideas are created and what stands behind creative thinking—it’s connections. Connections between the things you know. However, it does not necessarily follow that, the more you know, the more connections you can make.

What also matters is the quality of your knowledge—how much you understand compared to how many raw facts you remember. An emphasis should be made on understanding and not on memorizing. After all, to generate an idea means to identify parts of otherwise different knowledge that overlap in some way and that could be made into a new, separate piece of information. This couldn’t be done if all you have in your head is numbers and raw data.

Information Versus Data

To master something, you need to break it down into bits and pieces. Idea creation can be broken down into a process of how a fact (i.e. the sky is blue) gets transformed into something bigger. It goes like this—an idea comes from a connection, a connection comes from information, information comes from data (i.e. raw fact).

It is important to understand that you cannot create an idea only with data—it’s too basic. You need to bring meaning to raw facts to make them connectable. For instance, “the sky is blue” is piece of data that can hardly be useful. However, “the sky is blue, because of how the light reflects” is information. You can actually relate that to something, thus creating an idea.

Tactics To Translate Ideas Into Blog Post Titles

As with any production process, you need fuel to generate great guest post title ideas. Your fuel is understanding, that which helps you move from facts to knowledge. However, an idea is not always easy to rephrase into a blog post title, and that’s why you have various tools and tactics to help you stay fit and consistent delivering high-quality titles.

  1.  Title Generators—You can use those to get the basic idea of how to phrase your title. For starters, you can check out and
  2. Independent Alert Tools Instead of Google—The most popular one would be It can help you monitor certain search queries, thus knowing what your competitors and just niche members are up to. The service is an app, but you could receive news to your Email or RSS feed. If you are short on cash, you can still use Google Alerts (,) Google Analytics, or Google Insights, which are all good for finding relevant topics and appropriate wording. And if you are big on RSS feed, is worth checking out.
  3. Question-Answer Tools—Yahoo! Answers,, etc. Just ask the right question, and you will get the answer you were looking for. You can also be looking at other people’s answers and translating that into relevant title ideas. There exists a specialized service ( that automatically gets you answers from most popular question-answer tools in one window. If you look at those questions, you are going to know what concerns your customers, and that’s where you come up with an interesting topic that’s also keyword-friendly.
  4. Information Hubs—All kinds of information hubs that have their info presented in an easily manageable form, such as blogs, video hosting websites, article catalogues, etc. You would want to through as many titles as you can in as little time as possible. A relevant blog with its blog post titles in a list form would be a good thing to monitor. You can also find lists of topics that interest you using keyword search (keyword + article list, keyword resources, etc.)
  5. Work With Your Customers—Many businesses don’t realize how rewarding a simple questionnaire may be. You can offer a discount or a gift for completing the questionnaire. You will then know what your customers think and which fields need attention.
  6. Go Through Relevant-Topic Forums and Just People’s Comments In Your Niche—It takes a lot perseverance and patience to hear what people really want from you. Obviously, their voice can also be put to use in blogging.
  7. Relax Big Time—If you’ve come to a point where you can no longer seem to create new interesting ideas, try to wipe everything out for a week or two. To get back, you would need at least of week of peace and quiet. Our brain is just like a PC. It just has a longer reboot time.

What Else?

Since creating ideas is all about making connections between bits meaningful info, it is your primary responsibility to never stop being curious and to gather as much information as possible. Quantity first, quality later. That’s the best approach. Simply enough, the more stuff you understand and not just know, the more original titles and innovative ideas you can come with. Stay curious my friends!

Rob Greenberg is a copyright and plagiarism consultant at Rob runs the company’s blog and also takes part in testing plagiarism checking software.

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