By: Adam Hansen, Social Media + Communications, MM Identity Lab
Facebook now has over 1 billion users—that’s more than three times the population of the United States. Many brands attempt to take advantage of the booming social network, but fail to utilize all of the site’s ever-changing functions and features. Here are a few strategies that will help businesses make better use of Facebook’s most recent additions: hashtags and the social graph search.
Adam Hansen works at MM Identity Lab, an agency in Phoenix, Arizona that strategically merges traditional disciplines of marketing, public relations, and design with cutting edge capabilities in digital marketing, online advertising, and social media. MM has helped many clients improve their social reach engagement through insightful strategy and quality creative work. Follow them on Twitter or visit their Facebook page.