There’s no doubt about it, the inclusion of hashtags on Facebook opens up an entirely new channel for performance marketers to reach potential customers. And, it allows marketers to be more customized, more targeted, and more relevant than ever before. But, while hashtags are definitely a game changer for online marketers, there are proper ways to use them—overusing or irrelevantly using hashtags can actually result in a worse fate than not using them at all. So, here with TheMail to offer up some guidelines, tips, and tricks for using hashtags on Facebook is Post Planner CEO Joshua Parkinson.
By: Joshua Parkinson, Founder & CPK (Customer Pain Killer) at Post Planner
The famous—and sometimes infamous—hashtags have finally made their way to Facebook.
To use the feature, it’s important to first understand it. Hashtags, which were first made popular on Twitter, Google+, and Instagram, are the result of attaching a # “hash” symbol on the front of a word. The idea is to use them to group together similar messages or conversations.
For marketers on Facebook, they present yet another opportunity to increase the reach of fan page posts while also leading and tracking conversation on a specific topic.
Here are a few ways to make use of the new feature on Facebook:
Here’s a great example of well used hashtag. Musician Chris Tomlin tags his tour in this post—a smart tactic because it’s both branded and laser focused on his business.
Joshua Parkinson is Founder & CPK (Customer Pain Killer) at www.postplanner.com. His specialties include troublemaking, jedi mind tricks, simplicity mongering, catching extremely quick desert lizards, Googling things, crushing the boxes people think outside of, and degrading energy.