In this episode of TheMail, Murray Newlands chats with Perfect Audience CEO Brad Flora about how affiliates are using Perfect Audience’s dynamic retargeting tool to drive traffic and conversions. Perfect Audience is a self-service ad retargeting platform that enables marketers to cookie their website visitors or their Email subscribers and then serve highly targeted ads to those users on Facebook, or via banner ads on the web. It’s been a very successful product for most of Perfect Audience’s clients, yielding conversion rate increases up to 30%.
In the interview, Murray inquires about how affiliates are able to use Perfect Audience, and what the benefits of the tool are. In response, Brad explains,
“Affiliates use our tools to chop up all of the visitor data that they get. So, they have websites, people are coming to visit their sites, and they know who are the people most likely to convert if they haven’t during their first visit. So they place a tag on their site, they configure the targeting that they want to do using our software. So maybe you want to retarget people who didn’t convert during their first visit, and visited two or three pages during that visit. You could easily set up those rules and then create campaigns that will serve ads to those people on Facebook when they visit, or on the web across all of the display exchanges.”
To find out more about Brad and Perfect Audience, watch the full interview at the top of the page. Also, all visitors that watch this video will be able to redeem a $70 free credit with Perfect Audience that enables you to get extra access and more ads available through Perfect Audience. To sign up for this trial offer, visit Perfect Audience’s website at https://www.perfectaudience.com.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.