During TheMail’s time at the Mobile Conference World convention last week, we were able to speak with a number of mobile app industry leaders and learn about what’s currently happening in the mobile marketing space. One of the interesting conversations we had was with CloudXtension CEO Gaurav Saran, who told us how his company is creating brand-specific apps that are custom tailored to the specific needs (or marketing strategies) of individual advertisers.
CloudXtension is a leading professional services and solutions company that specializes in mobile and cloud application development. The company’s mobile development expertise is expansive, covering all major platforms from iPhone/iPad, to Android, to HTML5, BlackBerry, Windows, and Symbian. CloudXtension enables its clients to design, develop, and deploy your mobile applications and optimize the application development by leveraging leading cloud platforms such as Azure, Amazon, and force.com.
When we asked Gaurav how CloudXtension is able to help advertisers engage users and increase the reach of their mobile ad spend, he said that it’s his company’s versatility and ability to create a successful app for any brand’s needs.
“For the advertising industry, mobility is one of the key areas for them to really expand and really get their word out,” Saran explained. “We enable the advertising industry by building specific applications, whether it be publication apps, whether it be reward programs, coupons…anything around mobility. So we can make those custom applications, along with a host of products that we provide specific to advertisers.”
It’s companies like CloudXtension who are truly enabling advertisers to successfully venture into the mobile space because they are able to provide custom made, brand-specific apps for any and all advertiser needs. To find out more about CloudXtension, their technology, and how their helping advertisers make money in the mobile space, check out the full interview with Gaurav at the top of the page, and visit their website at http://cloudxtension.com.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.