By: Sean Wagner, CEO, Infinite Traffic
A new study by ExactTarget found that Canadian consumers were most likely to make a purchase from Email marketing campaigns. The study also found that Email advertising was almost twice as likely to convert in comparison to Facebook or Twitter. 44% of consumers said that they had made a purchase after receiving an Email advertisement from a list they had subscribed to, and 89% of consumers reported checking Email at least once daily. This compares to 24% of consumers on Facebook who have made a purchase after receiving a marketing message on Facebook.
Interestingly, 48% of 18-34 year olds reported checking Facebook compulsively, so keep in mind that the younger your target audience is, the more viable Facebook becomes as a marketing tool. However, despite the rise of social media, 75% of marketers still think that Email marketing is the most effective tool for customer engagement, and most of them still put it ahead of SMS as a marketing method.
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