When it comes to performance marketing in the mobile space, one of the most difficult obstacles to overcome is tracking and understanding user preferences in order to engage consumers in a way that will result in a high ROI. Despite the ongoing struggle though, there are a few companies leading the way to a better understanding of the mobile ad space and they’re finding ways to capitalize with their innovative new technologies.
One of those companies is Q4 Mobile, a subsidiary of Q4 Systems Corporation that specializes in cutting-edge technologies relating to web, mobility, Big Data, NoSQL, Cloud Computing, Mobile App Development, Game Development, NFC, QR Code and Augmented Reality, Web and Mobile Commerce. Essentially, Q4 Mobile’s technologies enable businesses to increasing efficiency along with customer reach and response rates.
To learn a bit more about Q4 and what the company is currently working on, TheMail stopped by their booth at the Mobile Commerce World convention in San Francisco last week and interviewed VP of Sales Ed Baryluk. In his interview Ed explained that Q4′s technologies is able to extend a brands mobile reach by understanding who their target is and what the most effective marketing strategy will be.
“When you look at it from a generational perspective, the younger generations pretty much live by mobile devices, whether it’s an Android or iPhone, whether it’s a tablet, whether it’s a smart TV or a Google TV, so it’s really being able to extend that reach out to the user,” Ed explained.
To find out more about Q4 Mobile and what their technologies are doing in the mobile space and why, make sure to watch the full interview at the top of the page, and visit their website at http://q4mobile.com.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.