The Bevo Ad Exchange announced earlier today that it has officially launched the public beta of its affiliate traffic bidding exchange. At the moment, the Ad Exchange is available for use by affiliates and select advertisers, with a separate advertiser-focused beta set to release in the coming weeks.
So what exactly is the Bevo Ad Exchange? Well according to Bevo Media’s official blog, it’s a “one-of-a-kind ad exchange for online marketers to buy ALL internet traffic in real time. Instead of just buying display traffic inventory, we have also introduced an entirely new marketplace for advertisers to bid on affiliate traffic in real time!”
What can affiliates and advertisers expect to get out of Bevo’s new technology? According to the press release, affiliates can expect to see guaranteed CPCs, a fully integrated Bevo Tracking Platform, an automatic re-marketing option integrated into tracking, and more. Plus, Bevo claims that the Ad Exchange grants affiliates complete control of their traffic, giving them the freedom to generate and manage it in whatever way works best for them.
On the flip side, Bevo’s Ad Exchange offers advertisers a handful of attractive features as well. Along with the Affiliate Exchange where advertisers are able to hand pick affiliates running traffic in their specific vertical, Bevo’s new product offers display exchange, remarketing, site- and audience-based targeting, and the choice between self-served or managed accounts.
With a bevy of exciting features and the ability to customize and optimize ad spends and affiliate offers, the Bevo Ad Exchange looks to be a great new product for advertisers and publishers alike.
To find out more about Bevo’s Ad Exchange, check out the video at the top of the page, and visit their blog at http://blog.bevomedia.com for more details on this new product. As always, let us know what you think in the comments below.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.