Last week at the San Diego VIP MeetUp, Murray Newlands took time to interview a few of the attendees and find out what they’re up to and what’s currently working for them. One of the partygoers he was able to chat with was Bianca Cooper, a Senior Project Coordinator at Alliance Direct Media.
During the brief interview, Bianca talked about lead generation for clients in the financial service sector, primarily in the mortgage space.
“We have some pretty strategic partnerships with data partners,” she explained. “We’re able to target whatever our clients needs are, specifically in mortgage—that’s our company background, very strong in the mortgage space. So we’re able to target up to 15 different data criteria points, based on things like location and any type of financial data that’s out there to help bring in some quality prospects for in-house sales for the mortgage space. And we’ve been able to do that in other verticals too and we’re looking to supplement that with some of the online lead gen as well from affiliate partners.”
For more information, make sure to watch the entire interview at the top of the page and visit Alliance Direct Media’s website at http://alliancedirectmedia.com.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.