We all know that there is plenty of money to be made in digital marketing, but how often do you come across an online marketing tool that’s actually making a difference in the world? Well thanks to Adtruism, such a tool now exists.
Adtruism is a social-tech start-up that allows anyone with a website or blog to effortlessly raise money for a worthy cause and without having to explicitly ask for donations. An Adtruism widget, once placed on your website, displays commercial advertisements and Adtruism, which is a non-profit organization, transfers 100% of the ad-revenue to your chosen charity.
Student-founder Brian McCormick pieced together a demo site in May of 2012 and received a great response from the online community. Developing the website and software in his spare time while studying law at UCD, he delayed launching the scalable platform until he had completed his finals just last month.
Adtruism is being supported by Social Entrepreneurs Ireland through their Awards program and will receive between €33,000 and €200,000 worth of funding and support this October. Adtruism also receives pro bono support from companies including KPMG and ZEDO.
Worthy causes currently supported include the Make a Wish Foundation, UNICEF, and Doctors without Borders. Our growing network of socially responsible advertisers includes 123.ie and Horizon, and Adtruism is currently being run by a team of student volunteers from UCD and Trinity.
So, if you would like a way to raise money for your favorite charity without having to organize fundraisers or ask people for donations, check out Adtruism and give it a try.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.