By: Nicholas Fiorentino, Founder & CMO, HelloTotem.com
While testing and keeping a fresh rotation of offers is an affiliate standard, we all have our “tried and true” offers that we plan to drop at least a couple times per week. You know, that bread and butter offer that always converts like wildfire and has low complaints? Yup, that one.
As the Founder & Chief Marketing Officer of the HelloTotem offer, when I put my advertiser hat on I want to build a rounded marketing strategy. I focus on segmenting my traffic sources based on intent as well as anticipated cost per conversion and expectancy of how well the traffic will back out. I also deploy a strategy that, as an Email affiliate, I was forgetting to carry over. Retargeting!
Email marketers focus on building an incredible asset in their opener/clicker files, however, we tend to forget that these openers represent a greater level of intent than they initially did prior to receiving your message. As such, for the offers which I plan to continue running I develop retargeting campaigns using Perfect Audience on both Content & Facebook (note: the offers must have metrics that would justify the higher CPCs that a retargeting campaign calls for). Simply grab the retargeting pixel and place it in the body of your email. As emails are opened and images are enabled, your user will be added into the cookie pool.
If you’re thinking about giving it a shot, here are some suggestions:
Best of luck to you! If at any time you want to follow up with any additional questions, I can be reached at Nicholas@HelloTotem.com or on Skype “nickyfiorentino.”
Nicholas Fiorentino is the Founder and Chief Marketing Officer of HelloTotem.com, an exciting startup that buys back used and broken iPhones, iPads, and other mobile devices from consumers and businesses. Nicholas also is an avid affiliate, active both in Display and Email marketing.