Recently, TheMail took a trip to Mountain View, California for Live Ramp’s RampUp Summit. Over the course of the day-long convention Murray Newlands was able to meet with some of the industry’s leading innovators to find out they’re currently up to, as well as their tips for online marketing success.
One of the people that Murray spoke with at the RampUp Summit was Shawn Aguilar, a marketing analyst at ReTargeter. In the interview, Shawn talks a little bit about how ReTargeter works, and also shares some of his personal tips for online marketing and retargeting.
“Having the best audience; making sure you know who you want to go after, because if you don’t know who you’re going to go after, that retargeting is essentially going to go to waste,” he explained. “In order to get the most of out retargeting, you really need to have the most advanced, highly targeted segments so those audience and those users have the best chance to convert.”
To learn more about ReTargeter and hear all of Shawn’s tips, watch the entire interview above or visit http://retargeter.com.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.