There’s no doubt that the rise of social media has presented advertisers with limitless new marketing opportunities and become a necessary tool for expanding. However, without the right tools and services, advertisers might find it hard to get the best possible return on their ad spend, which is where companies like Unique Influence come into play.
Unique Influence is a digital marketing agency that helps early stage and mid-market companies explore new digital marketing channels; from pay per click, to display, to retargeting, Unique Influence has established a reputation for getting the best ROI for their clients through various platforms.
While at Live Ramp’s RampUp Summit in Mountain View, California, Murray was able to catch up with Unique Influence CEO Ryan Pitylak to get a little more in-depth information on how Unique Influence is helping their clients succeed across all marketing channels, focusing primarily on social media advertising.
“There’s a lot of inventory in social, specifically across channels like Facebook and LinkedIn,” explained Pitylak. “And although there have been some developments in some of these channels, such as Facebook in terms of your abilities to connect with their API and really target down. The ability to find a person and understand exactly who they are and who you are as a person and where you work and what your interests are, and that ability to target is something that’s totally new and really allows us to hit it out of the park for our clients because now instead of just looking for something like search intent, we can identify people and really connect with them and what they want.”
To find out more about Unique Influence, make sure to watch Ryan’s full interview at the top of the page, and also visit their website at http://uniqueinfluence.com.