As the mobile marketing sector continues to expand and evolve, more and more online advertisers are getting involved and trying their best to capitalize on the growing market. One of the companies that is leading the mobile marketing charge is Deep Forest Media, a Palo Alto-based agency founded by online and mobile advertising veterans who are looking to shape the mobile marketing landscape.
While at the Live Ramp RampUp Summit in Mountain View, California, TheMail met up with Deep Forest Media Founder Naghi Prasad to talk about his company’s technology, as well as some tips for marketing in the mobile space, and how advertisers can increase ROI on mobile ad spends.
“If you see our company’s background it’s all in using AI technology to build systems that actually make an impact on whatever metrics that you’re going after,” Naghi said. “And for us, taking some of the techniques that are in AI, artificial intelligence, and we bring it in and we apply it…And so we have built a system that’s an end to end system that connects to multiple ad networks and runs your campaign automatically across all these multiple ad networks and then figures out how to spend how much and in which ad network at what time.”
To find out more about Deep Forest Media, and catch some mobile marketing tips from Naghi himself, tune into the full interview at the top of the page, and also be sure to check out their website at http://www.deepforestmedia.com.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.