How did you get started in Internet marketing?
I started in 1999-2000 in the back of one of my Restaurants selling pagers, the company was called pageitnow. Daniel Dye, who is now with Getads.com and Nativerank.com, who at the time was my DJ, said he knew how to make web sites so we came up with the idea of doing pagers online. The pagers didn’t work out so well, but we then did other products and from there it took off into many other ideas.
How did you make your name?
Early on I became popular in the news media for being one of the few people who would stand up and publicly speak about sending high volumes of email. The good thing was that it helped to launch my name across the media in many ways with the highlights being featured on a segment on the daily show, and ranking #9 in Details magazine for the top 50 influential males under 37—even beating out Justin Timberlake in the count.
It has been a long road—what are some of your most memorable moments good and bad?
There have been so many good moments but the stuff I really enjoy the most is the travel, both domestic and internationally, and all the people around the world that I have become great friends with over the last decade. Also, being able to help others succeed and help with their ventures, I enjoy doing a lot.
Lots of people have worked for you—who are you most pleased to see succeeding?
I always like to joke around that if you live in Colorado you may have worked for me. I think almost every network in the state has a few people who have come through my doors over the years. I am pleased to see the great success Missy Ward has had with Affiliate Summit and all her other ventures. Missy was with me for several years in the early days and helped to build up the network when we were known as cpaempire.com. Another close friend of mine who worked with me many years and has done really well is George Avery of Getads.com/Nativerank.com. Going from being a pro hockey player to an internet marketer is a major change, but he has done very well and continues to flourish. Lastly, a lot of people don’t know this but John Lemp worked for me way in the early days after college and I’m happy to see how well he has done with his network Clickbooth.com. I take pride in knowing that many people have succeeded, and hopefully I have helped give them some small nuggets of wisdom and lessons that helped them along the way.
Lots of CPA networks are struggling—why is that?
The industry is very hard right now. Most networks do not have a lot of cash on hand so they are on tight financial budgets, and advertisers are paying slower and slower a lot of times. It makes for a hard combination. Also, a lot of the big traffic sources have died off over the years as more people go from web to mobile to surf the net.
Where do you see the future of the affiliate industry?
There will be very bumpy roads, that’s for sure. I think that networks need to own some of their own offers as well as be able to generate internal traffic some how to keep advertisers steady with new users daily. It’s also important to adjust to the face that the web is shrinking and that mobile is the new future. The advertising opportunities are not the same like from a computer when someone can easily fill out large forms and make purchases much easier.
Where is your focus now?
Have been spending a lot of time building out several new projects, from premium domain name development, to mobile games, to trial products, and even some coreg related offers.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.