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As the number of social media platforms continues to grow, so to does their influence and overall marketing potential. However, with such a variety of networks, it’s imperative that business owners understand and address each of them accordingly. Proper use of social media and other emerging marketing channels can be a huge difference maker, especially for small businesses, so here to offer up his tips for optimizing your digital ad campaigns is Andrew Schrage, co-owner of Money Crashers Personal Finance.

What is your best tip for those who are launching a social media marketing initiative?

My best tip for those launching a social media marketing campaign is to listen to your customers. Pay attention to all comments and questions, and respond to each and every one. This ensures that your followers receive great customer service.

In addition to utilizing social media, what are some other ways to successfully market a website?

Performing search engine optimization (SEO), connecting with your readers and customers to gauge what they want, and email marketing are all great ways to market your site.

How can a small business owner best take advantage of the growing mobile space?

One of the best ways to take advantage of the growing mobile space is to develop a mobile app. But unless you’re tech-savvy, you may want to enlist the help of a professional. According to research conducted by the Google Shopper Marketing Agency Council, 90% of smartphone users use their device for various activities before making a purchase, such as browsing products and comparing prices.

What are your top three digital marketing tips?

My top three digital marketing tips are as follows:

  1. Make your content high quality, relevant, and concise.
  2. Make sure social media plays a strong role in any digital marketing strategy.
  3. Maintain a consistent brand message across all online channels so your followers don’t become confused.

Which newer social media websites are effective for marketing?

Two of the newer websites that are effective for social media marketing are Pinterest and Instagram.

What are your thoughts on email marketing?

Regardless of the popularity of social media, email marketing is still a viable option, as long as it’s done properly. Keep your email messages and newsletters short and to the point, and consider segmenting your email list. Then, provide specifically tailored content to your audience based on that segmentation.

Some small business owners may not have the time it takes to launch an effective social media campaign. What should you look for when hiring a social media specialist or manager?

When hiring a social media manager, look for specific accomplishments the person has achieved. Institute an in-depth interview format in order to weed out those who are less qualified. An adept social media professional should have knowledge of and experience with other social media websites besides Facebook and Twitter, and they should be skilled in data analytics as well.

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Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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Murray Newlands

Murray Newlands

Murray Newlands is an online marketing industry veteran, and the founder of TheMail.

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