The new Twitter ads format will appear in users’ timelines on both desktop and mobile devices.
The “Lead Generation Card” gives advertisers with the ability to drive leads as Twitter users click on ads and send their contact details. As we reported last week, we think that Twitter will be coming after performance marketing dollars hard and fast.
Twitter’s challenge is that they need revenue. If they start to try and make revenue and fail, it will be bad for investor confidence. Twitter has to come up with a winning formula for revenue generation fast, and get advertisers onboard fast. Performance marketers are often early adopters, moving quickly to try new things and have large budgets. Twitter’s “Lead Generation Card” is the perfect way to do that, and bring the performance marketing industry on side.
What is a “Lead Generation Card?” Well, think of it like a simple coreg opt-in. You have a small banner that you click on which pops a pre-filled form with your name and Email address. You then click to send those details to the company.
Twitter is currently only offering Lead Generation Cards to managed clients, however, this should be available to everyone soon.
Could Twitter be the new source for Email data that we’ve all been looking for?
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.