Over the course of a few days at the Denver Affiliate Meetup, TheMail made some stops at a few Denver-based networks, one of which being Diablo Media. While at the Diablo offices, Murray interviewed a number of Diablo staffers, including Jenna Romano, one of the company’s account executives.
During their conversation, Jenna offered up some insight into the company culture at Diablo, the practices that have made the network successful,
“What we strive to do her,” she explains, “is have really good relationships with our advertisers so that on any given day I know what they’re doing on the weekend, what they like to do so that I have a relationship with them so that in return we can build out things for our publishers such as unique landing pages, specific payouts for certain people; different things that they need—better optimization, anything that they need that would make the offer work better for them. We try to have a relationship on the other end with our advertisers so that we can get the good return.”
For the full interview, tune into the video at the top of the page, and check out http://diablomedia.com for more information.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.