Native Rank is a company that has established a stron reputation in the performance marketing industry because of their dynamic features and innovative services. To find out a little bit more about the success of Native Rank, Murray Newlands caught up with the company’s COO Winston Cook at the Denver Affiliate Meetup to talk shop.
“Essentially what we did was we created a dashboard that we felt could be used, not only by VPs of marketing and CEOs, but also by local business owners.” By taking this all inclusive approach, and placing an emphasis on the customer’s ROI, Native Rank has been able show that their clients’ dollars are “being well spent.”
While Native Rank’s dashboard has been an invaluable tool for its customers, you don’t have to be a Native Rank client in order to use it. “We actually do it now as dashboard as a service,” Cook explains, “What we have found, especially within the agency space is that, even though there are all these digital agencies out there, what’s funny is that at the end of the day, they’re still sending PDF and Excel reports at the end of the month.” What NR’s dashboard allows users to do is find out exactly what is going on with their analytics, and make appropriate decisions based off of the information presented in one simple interface.
Tools and services like these are truly innovative and exciting, and are ultimately one of the factors that have made Native Rank so successful.
For the entire interview with Winston, make sure to watch the video about, and as always, let us hear you thoughts in the comments section.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.