Should you be heading to China? Is Asia the new frontier that you should be looking at for your business?
October 15-17th will see the first China International Affiliate Conference in Tianjin near Beijing, organized for “the purpose of bringing together the advertisers, entrepreneurs, affiliate networks, market analysts and enterprise decision-makers from China mainland and the overseas countries.” TheMail.com will be going to cover the event, but the question is, should you be going?
Being the first in your field to explore new markets and work with partners that no one else is can prove to be a great source of revenue. While I was living in the UK, I worked with many US affiliate networks to bring their UK traffic to offers. This gave me a competitive advantage over everyone else in the UK.
Asian offers and traffic sources could be your opportunity to do the same. If you’re one of many doing the same thing in the US, then finding a new market where your competitors aren’t working may give you a clear run at things before they discover it.
In a recent example of betting on new markets, Greycroft Partners Venture Capital company, along with Hiro Maeda and Ryota Matsuzaki, just bet millions investing in Skimlinks to fund their Asian expansion. Is it time you asked yourself that same question?
Going to this conference will enable you to find out what the opportunities are and make connections that you can bring back to the US.
If you’re interested in the China International Affiliate Conference, you can find out more at http://www.cn-iac.com.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.