The legal niche isn’t one that you hear about all that often, but despite its lack of buzz, it certainly does not lack business. From Social Security disability, to tax debt, to divorce, it seems as though legal is as steady of a niche as you can find, and h2h Interactive is right in the thick of it.
The Denver-based agency, helps connect advertisers with customers seeking legal services through a variety of online platforms, including affiliate marketing, email marketing, mobile marketing, media buying, list management, and lead generation.
During TheMail’s stay at the Denver Affiliate Meetup, Murray Newlands had the opportunity to interview h2h Interactive’s Director of Business Development Nikki Zimmer and chat with her about what h2h does, how they started, and why legal. In her interview, Nikki explains that, because many of the current US trends—high divorce rate and a difficult financial climate to name a few—are so prevalent, there is a large number of people who are actively seeking legal services, and h2h helps companies efficiently and effectively connect with that niche.
For more information, watch the full interview in the video above, and visit http://h2hinteractive.com.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.