During the 2013 Denver Affiliate Meetup, TheMail had the opportunity to sit down with some of the leading performance marketing companies and figureheads to get to know them better, find out what they’re doing currently, and where they are heading in the future. One of the first interviews of the week was with Diablo Media’s Global Network Director Nick Mansfield, and Global Account Executive Kelli Smith.
Diablo Media is based out of Denver and has a team that is dedicated to affiliate marketing within the US, however, Nick and Kelli’s “Global” division focuses primarily on international marketing, ultimately expanding the reach and influence of Diablo Media into the global market. One of the points of pride for both Diablo Media and it’s Global sector is its attention to detail and the cultivation of personal relationships with both advertisers and publishers. As Kelli mentions in the interview, Diablo wants to get to know their affiliates, how they’re running traffic, where their data is coming from, and what things are working for them individually.
Ultimately, the two explain that working with Diablo Global is advantageous not only because they custom tailor campaigns to the individual needs and goals of advertisers and publishers, but also because they aren’t bound to any one country or region. They promise to make each campaign successful and establish a beneficial and personal relationship while doing it.
For more information, watch the full interview above, and as always, let us hear your comments below.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.