Last week we published two stories regarding mobile marketing— first, we looked at the growth of mobile usage and the potential for mobile marketing, then we looked at the current trends and statistics of the app space to speculate about the future of this budding niche. We already know that tablet and smartphone usage is on the rise, along with the app industry as a whole, and in the past year alone we’ve seen mobile sales increase exponentially as a result. The question however, is how all of this will affect the landscape of affiliate marketing, and how will affiliate marketers adapt to the changing marketplace?
Well, thanks to Affiliate Window’s recent Mobile Update, we were able to see some hard evidence confirming that mobile commerce is the undeniable future of online shopping. In the month of April alone, Affiliate Window recorded over 13,000 sales per day through mobile devices, with 5,500 sales through handsets, ultimately delivering over three times more mobile sales in April 2013 than in April 2012. Additionally, 19.1% of Affiliate Window’s traffic in April came through mobile devices, with 16.5% of all sales being generated through smartphones and tablets.
While these numbers are certainly impressive in their own right, the overwhelming trend is that mobile traffic and sales are only continuing to climb. Plus, the market is no longer being dominated by Apple products alone; yes, the iPhone and iPad still account for a hefty amount of online sales, however, the Android platform is starting to catch up, and is currently accounting for 15% of sales, up 3% from 2012, and only 6% less than that of the iPhone.
Looking at another compelling statistic in this report, Affiliate Window’s Mobile Update shows that conversion rates continue climb upward, with Android users starting to lead the pack. To compound on increasing mobile conversion rates, Affiliate Window also reported a decrease in the conversion rates via desktops, ultimately helping to contribute a greater share of mobile sales in April. And, although it’s from a lower volume of traffic, Android conversion rates are greater than that of the iPhone.
Based on the undeniable trends that were yielded by this report, Affiliate Window is urging affiliates to track mobile sales by any means necessary. In the conclusion of the update, the network claims that, “We have put a number of checks in place to protect affiliates against the loss of commission for mobile sales and we will soon be rolling out additional controls to ensure this loss is minimized.”
After looking at all of the evidence provided in this report, it has become abundantly clear that mobile commerce and marketing within the app space is the next frontier for performance marketing. It’s no longer speculation or hype. The results are actually in, which ultimately begs the question—what are you waiting for?
What are the obstacles facing affiliates in the mobile arena? What are your ideas for successful mobile marketing? How do you think affiliates will break into the app space? We would love to hear your opinions in the comments.
*All Graphics Courtesy of Affiliate Window
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.