Who are you and how did you get started in performance marketing?
My name is Elie Ashery, I am the Co-Founder of Gold Lasso and the Managing Principal of RegReady. As a technology and new media entrepreneur, my company’s products and services provide the technologies and relationships for building opportunities to make performance marketers successful.
What are you best known for and why?
I’m best known for creating incredibly profitable companies with a minimal amount of resources. The secret formula is tenacity and to surround yourself with great people.
What is hot with you right now?
Our new product RegReady is going to make a big impact with how marketers acquire permission-based lists and leads. In essence, it’s a community where contextually similar publishers can trade registrations and signups in a transparent, ethical and fair and balanced way, greatly enhancing their marketing lists.
What are your 5 tips for publishers?
- Always be relevant.
- Always deliver value.
- Always respect your audience.
- Always understand your audience’s tolerance for marketing frequencies.
- Always be either entertaining or informative.
If you were to bet on one thing for the future right now what would it be and why?
Permission-based marketing will become the rule as a result of legislation and consumers ability to block unwanted marketing messaging and advertising with technology.
Who do you admire in the industry and why?
I admire any entrepreneur willing to take calculated risks to make the world safer, healthier, more educated, or happier.
Who are you trying to connect with and why should they work with you?
We are currently trying to connect with other marketing related blogs, media, and vendors who are looking for new and unique ways to reach the marketing community and build their audience.
Who else do you think TheMail should interview and why?
You should interview Ari Jacoby, CEO of Solve Media. He is a brilliant entrepreneur and master at display-based performance advertising.
If people want to reach you what is the best way of contacting you?
I can always be reached via our website http://www.RegReady.com