WOW Media’s Matt Lovett has experienced a rapid ascent towards the top of the performance marketing world. He launched his career with a casback site when he was only 13, and has since watched his WOW brand take off to where it stands today. With a handful of sites, including WOW Cashback, WOW Hosting, and WOW Banners to name a few, Matt has expanded his brand into an international operation that currently reaches over 150 different countries. Recently, TheMail had the opportunity to talk to Matt and get his insight on all-things performance marketing.
Who are you and how did you get started in performance marketing?
Matt Lovett, Managing Director of WOW Media which runs a range of websites including WOW Trk—an international affiliate network. I’ve been in the industry since I was 13 years old. I started a cashback site with my friend whilst at school, the first offering “no minimum payout.”
What are you best known for and why?
WOW Media in general I guess. WOW has been going since 2007 and we have run a range of online sites throughout the years including a successful cashback site, British Rewards, to now running an affiliate network, WOW Trk.
What is hot with you right now?
At the moment I am really focused on a couple of things:
What are your 5 tips for publishers?
If you were to bet on one thing for the future right now what would it be and why?
Growth in mobile advertising, apps, mobile sites, etc. Advertisers need to focus more on mobile optimized sites and mobile advertising. Email marketers need to work more on making their emails work better on phones and promote offers which are mobile optimized.
Who do you admire in the industry and why?
Most likely Mark Pearson. He has built Markco Media up so well over the past few years and is now running one of the biggest voucher code networks. They also seem to be amazing at PR and SEO.
Who are you trying to connect with and why should they work with you?
We are always trying to connect with new affiliates and advertisers. We value ourselves on being different and are always looking to stand out, offering unique tools and features. We also have dedicated account managers to help affiliates and advertisers get the best out of our network. Big or small, we would love to work with you!
If people want to reach you what is the best way of contacting you?
You can contact me directly at matt[at]wowmedia.eu or on Skype at mdelovett.