We’ve been hearing about the importance of mobile commerce and the significance of effective marketing in the mobile space for quite some time. Thanks to Affiliate Window, we’re able to see the growth of mobile business detailed in their creative “Mobile Infographic,” which shows the growth rate and statistics of mobile use since 2011.
While the infographic is incredibly useful in understanding the numbers, there are a handful of talking points to take from it. First, smartphone numbers are up from two years ago by 16%, driving network traffic up 19% and network sales up 12%. While many advertisers have made sure to optimize their sites to accommodate this growth, mobile conversion rates still trail behind tablets and desktops by about 3%. Even though mobile conversion rates still aren’t as high as tablets and computers, advertisers whose sites are mobile-ready have seen a noticeable increase in their conversion rates and a higher average order value as well.
Along with the significance of mobile apps, publisher types also play a large role in generating sales. According to the infographic, editorial content led with 6.6% sales, where as email, voucher codes, and cashback followed with 5.7%, 5.1%, and 3.4% sales respectively.
Another interesting trend to take note of is the growth of Android products in the marketplace, which are actually exceeding the growth of the iPhone. From January 2012 to March 2013, the iPhone saw a sales increase of 170%, whereas Android grew 385% in the same period of time.
Though Android growth rates have seemingly trumped that of the iPhone is the last year, overall mobile commerce is on the up and up, with over 2.4 million transactions accounted for in 2012, which is up 211% from the previous 785,435 of 2011.
The moral of the story is, while mobile commerce has proven to be wildly successful over the past couple of years, it is only just beginning. Tablet and smartphone numbers continue to rise, and trends show that the mobile marketplace will only continue to do the same.
Murray Newlands is an online marketing industry veteran, and the founder of TheMail.